MASTER THE ART OF ETHICAL PERSUASION BASED ON THE PRACTICES OF DR ROBERT CIALDINI
What triggers someone to say ‘yes’?
40 years ago, Influence author and researcher Dr Robert Cialdini took the world by storm when he described 6 principles of influence that influence human behaviours.
When these powerful principles are present, the tendency for someone to agree to a request increases, explains Steve Martin, bestselling author and influence researcher who, for 24 years, has headed up the Influence at Work consultancy with Dr Cialdini.
In this 90 minute live, interactive, virtual masterclass Steve Martin will take you on a fascinating journey to the science of effective and ethical influence.
If you want to build better networks, persuade others (regardless of where they sit in the organisational hierarchy), speed up decision-making, and build enhanced relationships and trust, then this is the session for you.
In this masterclass, Steve will show you how to:
Information packed and highly practical, this masterclass series is a must-attend for:
Growth Faculty Members get access to our event replay for 30 days.
Steve Martin is co-author of Messengers, Who We Listen to, Who We Don’t and Why, and the Royal Society nominated international bestseller ‘Yes! 60 Secrets from the Science of Persuasion’. Steve’s books have sold over 1.5 million copies and been translated into 27 languages.
His work applying influence and persuasion science to business, organisational and public policy has been featured in the national and international press including the New York Times, BBC TV & Radio, The Times, MSNBC, Washington Post, Financial Times, Time magazine and The Harvard Business Review.
Steve is CEO of Influence at Work (UK), Faculty Director of Behavioural Science at Columbia Business School (Exec. Ed.) NY, and has guest lectured at Harvard, the London School of Economics and London Business School.
He is also Chair of the Global Association of Applied Behavioural Scientists (GAABS).
Very insightful and relevant topic with practical strategies and advice from an engaging subject matter expert!" Yvette English
Really terrific way to learn in a conscious time frame and manner - face to face with key people that are anywhere in the world." Parkitect Australia
Great content, user-friendly format, many ideas that will help my business and that can be applied immediately" Sensemaker Services