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Growth Faculty Membership

A YEAR OF LEARNING FOR $423.00 USD

Unlimited access to live virtual events for 12 months.

Join now
Northern Hemisphere

INDIA

17 April 2024
FEES (USD incl. tax per person)
Standard Rate $423
Growth Faculty Member Rate $0

Skills to Influence and Persuade Others at Work

Steve Martin on Leadership

MASTER THE ART OF ETHICAL PERSUASION BASED ON THE PRACTICES OF DR ROBERT CIALDINI


What triggers someone to say ‘yes’? 

40 years ago, Influence author and researcher Dr Robert Cialdini took the world by storm when he described 6 principles of influence that influence human behaviours. 

When these powerful principles are present, the tendency for someone to agree to a request increases, explains Steve Martin, bestselling author and influence researcher who, for 24 years, has headed up the Influence at Work consultancy with Dr Cialdini.

In this 90 minute live, interactive, virtual masterclass Steve Martin will take you on a fascinating journey to the science of effective and ethical influence.  

If you want to build better networks, persuade others (regardless of where they sit in the organisational hierarchy), speed up decision-making, and build enhanced relationships and trust, then this is the session for you.



  • Field of study: Leadership, People & Culture, Communication
  • Level: Intermediate to Experienced
  • CPE Credits: 1.5


You Will Learn

In this masterclass, Steve will show you how to:

  • The fundamental motivations you can trigger to influence change
  • The “Influence at Work Equation” - your guide to successful influence and persuasion 
  • Key tools of effective persuasion and how to use them ethically and sustainably
  • How to inspire people to listen, sway the undecided, build relationships, and trust faster, deeper, and in a long-lasting way


Who Should Attend

Information packed and highly practical, this masterclass series is a must-attend for:

  • CEOs and Senior Executives
  • Managers and team leaders in Sales and Marketing  
  • Entrepreneurs and business owners  
  • Emerging Leaders learning to take responsibility for leading others 
  • Anyone who want to strengthen their ability to influence people at work


Growth Faculty Members get access to our event replay for 30 days.

Speaker

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Steve Martin

Steve Martin is co-author of Messengers, Who We Listen to, Who We Don’t and Why, and the Royal Society nominated international bestseller ‘Yes! 60 Secrets from the Science of Persuasion’. Steve’s books have sold over 1.5 million copies and been translated into 27 languages. 

His work applying influence and persuasion science to business, organisational and public policy has been featured in the national and international press including the New York Times, BBC TV & Radio, The Times, MSNBC, Washington Post, Financial Times, Time magazine and The Harvard Business Review. 

Steve is CEO of Influence at Work (UK), Faculty Director of Behavioural Science at Columbia Business School (Exec. Ed.) NY, and has guest lectured at Harvard, the London School of Economics and London Business School.  

He is also Chair of the Global Association of Applied Behavioural Scientists (GAABS).

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Growth Faculty Membership

A YEAR OF LEARNING FOR $423.00 USD

Unlimited access to live virtual events for 12 months.

Join now

Growth Faculty Membership

A YEAR OF LEARNING FOR $423.00 USD

Unlimited access to live virtual events for 12 months.

Join now
Northern Hemisphere

INDIA

17 April 2024
FEES (USD incl. tax per person)
Standard Rate $423
Growth Faculty Member Rate $0

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