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How to persuade people in effective, ethical and sustainable ways
In today’s workplace of flatter organisations, hybrid working and cross-cultural collaboration; where coercion is reviled, playing the ‘I’m the Boss’ card can cost you dearly and sucking up ‘sucks’, there is one skill more than any other that is crucial to your success.
The ability to successfully influence and persuade others.
In this specially developed 90-minute session for Growth Faculty, international bestselling author and influence researcher Steve Martin will take you on a journey to the science of effective and ethical influence.
Engaging, interactive and relevant, the session will focus not just on the tools of effective influence and persuasion—but how to use them effectively. You will leave with new insights into the influence process as well as a practical and useable toolkit to employ them in your business.
If you want to build better networks, persuade others regardless of where they sit in the organisational hierarchy, speed up decision making and build enhanced relationships and trust, then this is the session for you.
“If you can change what people pay attention to in the moment, you can change who they are in that moment, and therefore their willingness for compliance.” - Robert Cialdini
In this masterclass, Steve will show you how to:
Information packed and highly practical, this masterclass series is a must-attend for:
Growth Faculty Members get access to our event replay for 30 days.
Steve Martin is co-author of Messengers, Who We Listen to, Who We Don’t and Why, and the Royal Society nominated international bestseller ‘Yes! 60 Secrets from the Science of Persuasion’. Steve’s books have sold over 1.5 million copies and been translated into 27 languages.
His work applying influence and persuasion science to business, organisational and public policy has been featured in the national and international press including the New York Times, BBC TV & Radio, The Times, MSNBC, Washington Post, Financial Times, Time magazine and The Harvard Business Review.
He is Faculty Director of Behavioural Science at Columbia Business School (Exec. Ed.) NY, and has guest lectured at Harvard, the London School of Economics and London Business School.
He is Chair of the Global Association of Applied Behavioural Scientists (GAABS).
Growth Faculty passAccess this event by buying a ticket OR join with our Growth Faculty Pass for access to all our virtual events for 12 months.
Join now
Growth Faculty passAccess this event by buying a ticket OR join with our Growth Faculty Pass for access to all our virtual events for 12 months.
Join now