MBV21 - event detail banner MBV21 - event detail banner

Select your location :

USA - 9 March 2021
 | 
Australia - 10 March 2021
 | 
New Zealand - 10 March 2021
 | 
Singapore - 10 March 2021

Brand Orbits - Turn Transactions Into Relationships

Mark Bonchek

VIRTUAL MASTERCLASS - 10 MARCH 2021

Select Your Location

USA

9 March 2021
15:00 - 16:30 PDT

Book Now


AUSTRALIA

10 March 2021
9:00 - 10:30 AEDT

Book Now


NEW ZEALAND

10 March 2021
11:00 - 12:30 NZDT

Book Now


SINGAPORE

10 March 2021
6:00 - 7:30 SGT

Book Now

Brand Orbits - Turn Transactions Into Relationships

Mark Bonchek

 ACHIEVE TRUE CUSTOMER-CENTRICITY WITH A NEW MARKETING MODEL

“You won’t have many chances to get it right. One in three consumers say they will walk away from a brand they love after just one bad experience.”

PWC

Every company today wants to make the shift from traditional marketing to become customer centric. But often a traditional marketing mindset approaches customer-centricity as simply a new method for driving transactions.

Research now shows it’s too important to get wrong.  

  • A PWC survey shows 54% of U.S. consumers say customer experience at most companies needs improvement. 
  • “Customer Experience” is the top priority over the next 5 years for businesses (2020 Superoffice Survey).  


To make the shift to become customer centric a new mental model is required. 

True customer-centricity is realised when brands unlearn the models that don’t serve them, and make the shift from customer transactions to customer relationships. 

Dr. Mark Boncheck, advisor to McKinsey, The Economist, Adobe and SAP and teacher at world acclaimed Singularity University hosts an unmissable real-time virtual masterclass that will help you recognise: 

  • How the existing mental models for marketing are becoming outdated 
  • What a new, more effective model looks like 
  • How to make the shift from the old to the new 


This masterclass is noteworthy for its ability to go beyond information to epiphany. You will leave the session with a new lens through which you can see the full potential for your customer relationships. Gain the systematic approach to create relationships over transactions, community over audience, gratitude over loyalty and purpose over promotion. 


YOU WILL LEARN

In this essential 90-minute, real-time masterclass, Mark Bonchek will help delegates discover:

  • UNLEARNING - How to let go of mental models that no longer serve you 
  • SHARED PURPOSE - How to elevate from a purpose TO or FOR to WITH 
  • BRAND ORBITS - How to move from transactions to relationships


  • Field of study: Leadership Development, Business Growth, Innovation, Strategy
  • Level: Intermediate
  • CPE Credits: 1.5


INCLUSIONS

Part of our Time for Transformation series, this virtual masterclass will include:

  • Pre reading material and preparation 
  • 1 x 90-minute interactive session with Mark Bonchek
  • Resources and exercises to develop true customer-centricity 



THE FUTURE IS HERE. THE TIME FOR TRANSFORMATION IS NOW. JOIN US. 


Who Should Attend

Information packed and highly practical, this masterclass series is a must-attend for:

  • CEOs and high performing teams 
  • Business leaders/ heads of department 
  • Entrepreneurs and business owners
  • Anyone looking to unlock the potential and effectiveness of their team 

Speaker

Mark Bonchek

Mark Bonchek

Shift Thinking CEO Dr Mark Bonchek is renowned worldwide for his prescient ability to see where the future is going and making it relevant to the present. The former executive and advisor to companies including McKinsey, The Economist, Adobe and SAP works with organisations to unlearn outdated mental models, replacing them with new ones that accelerate performance. A member of the Singularity University faculty, Mark writes regularly for Harvard Business Review.

TICKETS

Venue Location Start Date Venue Name Start Time Book Button
USA 9 March 2021 The Virtual Studio 15:00 - 16:30 PDT

Virtual Masterclass

FEES (Cost is per person $USD Prices are tax inclusive)
STANDARD RATE
(book after 19 July)
Non-Member $99
The Growth Faculty Member Rate (Club and Premium Annual Only)
Become a Member
$0

  • Pre reading material and preparation
  • 1 x 90-minute interactive sessions with Mark Bonchek
  • Resources and exercises that will address your competing issues right now

Venue Location Start Date Venue Name Start Time Book Button
Australia 10 March 2021 The Virtual Studio 9:00 - 10:30 AEDT

Virtual Masterclass

FEES (Cost is per person $AUD Prices are GST inclusive)
STANDARD RATE
(book after 19 July)
Non-Member $145
The Growth Faculty Member Rate (Club and Premium Annual Only)
Become a Member
$0

  • Pre reading material and preparation 
  • 1 x 90-minute interactive sessions with Mark Bonchek
  • Resources and exercises that will address your competing issues right now 

Venue Location Start Date Venue Name Start Time Book Button
New Zealand 10 March 2021 The Virtual Studio 11:00 - 12:30 NZDT

Virtual Masterclass

FEES (Cost is per person $NZD Prices are GST inclusive)
STANDARD RATE
(book after 19 July)
Non-Member $145
The Growth Faculty Member Rate (Club and Premium Annual Only)
Become a Member
$0

  • Pre reading material and preparation 
  • 1 x 90-minute interactive sessions with Mark Bonchek
  • Resources and exercises that will address your competing issues right now

Venue Location Start Date Venue Name Start Time Book Button
Singapore 10 March 2021 The Virtual Studio 6:00 - 7:30 SGT

Virtual Masterclass

FEES (Cost is per person $SGD Prices are tax inclusive)
STANDARD RATE
(book after 19 July)
Non-Member $145
The Growth Faculty Member Rate (Club and Premium Annual Only)
Become a Member
$0

  • Pre reading material and preparation 
  • 1 x 90-minute interactive sessions with Deb Keep
  • Resources and exercises that will address your competing issues right now 


To enquire about the private corporate opportunities we offer with the world's greatest business minds, please contact Stephen: stephen.blackie@thegrowthfaculty.com or call +61 2 9976 3304.

VIRTUAL MASTERCLASS - 10 MARCH 2021

Select Your Location

USA

9 March 2021
15:00 - 16:30 PDT

Book Now


AUSTRALIA

10 March 2021
9:00 - 10:30 AEDT

Book Now


NEW ZEALAND

10 March 2021
11:00 - 12:30 NZDT

Book Now


SINGAPORE

10 March 2021
6:00 - 7:30 SGT

Book Now