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Customer reviews - the big differentiator

Putting power in the hands of the customer - even on the dark web

In this era of peer rating and customer reviews the way we as customers compare, evaluate and select our products is being overturned.
Brand loyalty is superseded by ratings, reviews and shared knowledge.

For us as professionals, this means accountability is key.

We spoke exclusively to Rachel Botsman, award-winning author of What's Mine Is Yours, speaker and lecturer at Oxford University's Saïd Business School.

She shared key concepts from her latest book, Who Can You Trust?: How Technology Brought Us Together and Why It Might Drive Us Apart.
In this  engaging interview excerpt, Rachel says even drug dealers and runners on the dark web are concerned with reviews and ratings.
Catch the full, exclusive interview with Rachel Botsman at The Growth Faculty - On Demand.
You'll find over 100 best-selling authors who share key concepts from their books in 15 - 20 minutes.
Start your 14 day FREE trial now.