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Renee Mauborgne

The Blue Ocean Shift

Renee Mauborgne; Find new opportunities in the ordinary

This year, make a conscious effort to view your business world differently, to find new possibilities. That is the Blue Ocean Shift.

Renee Mauborgne is a Distinguished Fellow, Professor of Strategy at INSEAD and author of the global best-seller, Blue Ocean Strategy and number one New York Times and Wall Street Journal best-seller Blue Ocean Shift.
Renee joined us exclusively on The Growth Faculty - On Demand to highlight key concepts from her latest book and the process to move from red oceans of bloody competition to blue oceans of uncontested market space.

Find more fresh insights to grow your business by watching the full, exclusive interview with Renee Mauborgne now online at The Growth Faculty - On Demand.
You'll find over 100 best-selling authors who share key concepts from their latest books in 20-30 minutes.
Plus, members of The Growth Faculty enjoy the best savings on LIVE events. Try it FREE for 14 days.