The key points of 4DX, the four part formula used by Coca-Cola and Marriott hotels
Focus on the Wildly Important
Select the most important objective that won’t be achieved without special attention. Look at where you are now and where you want to be using the formula From X to Y by Z (for example, “ I want to increase from 10,000 units to 50,000 units by October 9”).
Act on the Lead Measures
Measuring a racing car’s top speed is a LAG measure. Measuring behaviours or actions that affect the top speed (fuel used, driver ability, tyre pressure, sleek design) are LEAD measures, and more useful. We need to measure something we can influence and improve every day or week to track our success in making progress towards our WIG.
Keep a Compelling Scoreboard
Your team will execute more effectively if they can see a scoreboard. Show the number of sales made or number of clients converted from prospects (the LAG) and the efforts made to achieve that score (the LEAD). Your LEAD measure could be the number of calls made to prospects, or the number of words written in blogs and articles.
Create a Cadence of Accountability
Each team member should ask themselves “What are the one or two most important things I can do this week that will have the biggest impact on the scoreboard?” At a weekly meeting they should report to their peers (and manager/boss): Did I meet last week’s commitments? Did they move the scoreboard? What will I commit to this week? People commit to their OWN ideas, and nothing drives morale and engagement more than winning.
About the author Chris McChesney, Wall Street Journal #1 Best-Selling author and a primary developer of The 4 Disciplines of Execution (4DX). Chris McChesney will conduct two workshops in Australia in September, hosted by The Growth Faculty. Early Bird ends 10th August.