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5 biggest challenges for Effective Execution

5 biggest challenges for Effective Execution

Ideas are worth little if they're not done

You have a great team, you have great ideas, but somehow, not enough is getting done. 

How do you make progress? How can your organisation kick more goals?

Chris McChesney, Wall Street Journal #1 Best-Selling author and a primary developer of The 4 Disciplines of Execution (4DX) inspired these insights:

You’re brimming with great ideas.
Believe it or not, this is a huge liability to your ability to execute even one good idea? Why? Because it creates a whirlwind which makes it hard to focus on one thing at a time. A good idea without execution is worthless. Twenty good ideas without execution are tragic.  Married in with all the unexpected problems landing on your desk and incoming emails, a week can be busy without being productive. Everything suddenly looks urgent.

  • Focus on ONE wildly important goal (your WIG).
  • Select the most important objective that won’t be achieved without special attention.
  • Look at where you are now and where you want to be using the formula From X to Y by Z (for example, I want to increase from 10,000 units to 50,000 units by October 9).

You’re measuring the wrong stuff.
You’re measuring the stuff you can’t change.  You measuring the number of units sold this month. You measured them last month. You measured them the month before. They’ve stayed at 10,000 units every month. It’s great to measure where you’re at, but these are LAG measures. In other words, these are the results that have lagged AFTER the behaviours that led to those results.

  • Measuring a racing car’s top speed is a LAG measure.
  • Measuring behaviours or actions that affect the top speed (fuel used, driver ability, tyre pressure, sleek design) are LEAD measures, and more useful.
  • We need to measure something we can influence and improve every day or week to track our success in making progress towards our WIG.

You’re not keeping score.
Ever had a “hit and giggle” at tennis  or a “kickaround” with a ball? It’s fun for a while, but it loses its appeal after a time. Unless, of course, you start keeping the score.  Then feel the adrenalin course through your veins! The will to win, to do better, comes from score keeping. Your team will find it more motivating and execute more effectively if they can see a scoreboard.  Show the number of sales made or number of clients converted from prospects (the LAG) and the efforts made to achieve that score (the LEAD). Your LEAD measure could be the number of calls made to prospects, or the number of words written in blogs and articles.

Your scoreboard needs to track: 

• Current situation: Where are we now?

• Targets: Where do we want to go?

• Deadline – When must we get there?

Make your scoreboard visible, so that it motivates the team.

The Boss is pushing the team.
The team aren’t pushing themselves.  Scheduling weekly accountability talks and let team members promise their output goals in front of their peers. In this way, the execution is much more likely to happen.  Before the meeting, each team member should ask themselves “What are the one or two most important things I can do this week that will have the biggest impact on the scoreboard?” At the meeting they should report to their peers (and manager/boss):  

  • Did I meet last week’s commitments?
  • Did they move the scoreboard?
  • What will I commit to this week?
  • People commit to their OWN ideas, and nothing drives morale and engagement more than winning.

You are stumped on where to start. 
Get your team to read The 4 Disciplines of Execution (4DX) or, better still, take your whole team to a workshop with the high-energy and motivating 4DX developer himself, Chris McChesney, when he visits Australia in September, 2019. Details below. 

The Growth Faculty is exclusively hosting one-day workshops with Chris McChesney in Australia in September. Register now for the FOUR DISCIPLINES OF EXECUTION - CRITICAL EXECUTION STRATEGIES FOR BUSINESS SUCCESS on September 16, 2019, in Sydney; September 18, 2019, in Melbourne; and September 20, 2019, in Brisbane. 

Note: Members of The Growth Faculty receive the highest discount for events. Click here to become a member.