_Youve got to narrow your focus._

_Execution doesnt like complexity._

_If you can lock down the execution variable...theres a lot more sanity there._

_Anything youre trying to execute on...will fall very neatly into one of two categories, which weve named, stroke of the pen and behaviour change._

_We dont find leaders saying, I wish I was better at this._

_Deming said, any time the majority of people behave a particular way the majority of the time, the problem is not the people._

_Execution is harder than strategy._

_There are things right now that you do in your organisation that five years ago you couldnt even conceive of._

_Leaders do not have the luxury of painting on a blank canvas... most brains are already filled up, and youre working on the margin._

_Human beings\[have\] a really strong built-in tendency to move to something urgent, even in the face of something way more important._

_You cant launch an initiative...that will feel more urgent than the day job in the moment._

_The trick to execution and strategy is not about executing on the goal, its about executing on the goal in the middle of a 100pmh whirlwind._

_If you get execution right youll be able to figure out your strategy._

_Getting organisations to adopt new behaviours is not easy._

_Everything has a starting line, a finishing line and a deadline._

_There are some results that require a cellular energy._

_There will always be more good ideas than there is capacity to execute._

_Just because we can measure something, doesnt mean it has to be a goal for optimisation._

_Every plane has precious cargo, but how are they landing them?...theyre landing them one at a time._

_Theres a giant difference between knowing a thing, and knowing the data behind the thing._

_People play differently when theyre keeping score._

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